NBA® 2K20 is Changing the Game with a Dynamic Soundtrack Developed in Partnership with UnitedMasters
2K partners with industry legend Steve Stoute’s latest venture to curate and update soundtrack; Kicks off international search to find “Next” Artists to be featured in NBA 2K20
New York – July 22, 2019 – 2K today announced that NBA® 2K20, the next iteration of the top-rated and top-selling NBA video game simulation series of the past 18 years*, is launching their most expansive soundtrack to date with 50 tracks from artists such as Drake, Meek Mill, Billie Eilish, Post Malone and the late Nipsey Hussle.
All of the songs have been chosen by 2K and validated by UnitedMasters, the new industry alternative for independent artists, founded by the legendary music entrepreneur and businessman, Steve Stoute. Additional songs will be dynamically added throughout the year across genres, spanning hip-hop, R&B, electronic, pop and rock. Fans can experience the soundtrack beginning today on Spotify by visiting https://2kgam.es/2xXSZXK.
Alongside the new soundtrack, 2K and UnitedMasters are kicking off a global search[i] to discover the hottest new artists and tracks to be added to the game. From August 1st until September 15th, artists can submit their track using the new UnitedMasters app and it will be evaluated by Steve Stoute, 2K and star-studded celebrity judging panel. The 10 best tracks will be chosen and added to the soundtrack in a later update.
“NBA 2K has become a centerpiece of culture and sports for the gaming community, with the soundtrack playing a significant role in its success,” said Steve Stoute, Founder and CEO of Translation and United Masters. “Artists can now get discovered and launch their careers by having a song featured. UnitedMasters will open that opportunity to independent artists and help curate the next generation of talent. This year’s soundtrack will be updated constantly with new exciting music from the next generation rising stars to give you something you never heard before.”
“Music is at the core of the NBA 2K experience, and each year, we work hard to deliver a soundtrack that reflects basketball culture and inspires 2K players,” said Alfie Brody, Vice President of Marketing for NBA 2K. “We wanted NBA 2K20 to showcase the best of the next generation of up-and-coming artists, and our global search with UnitedMasters gives these musicians a platform to reach the 2K community.”
The full track list for this year’s soundtrack was revealed this weekend at ComplexCon Chicago. At the show, 2K hosted a panel discussing the intersection of hoops, tech, fashion and music. Steve Stoute, along with Paul Rivera, Karl-Anthony Towns, Don C, and NLE Choppa for an insightful conversation on culture and the role that 2K plays.
Developed by Visual Concepts, NBA 2K20 is E for Everyone by the ESRB. For more information on NBA 2K20, please visit https://nba.2k.com/2k20/.
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2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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[1] The following countries are eligible to participate in the International contest: United States, Canada, United Kingdom, Australia, Spain, Germany, France, China, South Korea, Netherlands, Belgium.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through its wholly-owned labels Rockstar Games and 2K, as well as its Private Division label and Social Point, a leading developer of mobile games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games and newly formed, to-be-named studio in Silicon Valley. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™, Mafia and XCOM® franchises; the beloved Sid Meier’s Civilization series; Evolve™ and Battleborn®; the popular WWE® 2K franchise and NBA® 2K, the highest rated* annual sports title of this console generation.
* According to 2008 - 2019 Metacritic.com
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About United Masters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.
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